
But how many people ever really notice the typeface styles they’re surrounded by every day?Įven designers underappreciate typefaces and often form type decisions on loosely-based opinion rather than objective understanding.

From the apps on their phones to the grooming products in their bathrooms to the signs they see on their morning commute, typography is everywhere. The vast majority of people are bombarded with typefaces from the moment they wake up in the morning until the moment they go to bed at night.
